09:30 AM | Greetings and introductions |
09:45 AM | Strategic outlook on challenges across the market |
10:00 AM | Intro to BrightGen's CXR framework |
10:15 AM | MarTech readiness action plan breakdown |
10:30 AM | Inclusion of IT and how to gain their support |
10:45 PM | Intro to latest marketing technologies for uplifting CX / Open Q&A |
11:00 AM | Q&A session |