Agenda

Why you should attend

How do you bridge the gap between IT and Marketing?

Your customers want a relevant, personalised experience when interacting with your organisation. Marketing can only enable this with the right technologies and collaboration across the business.

How do you bridge the gap between IT and Marketing? | 8th June | 9:30am-11:00pm | Online

While marketing technology (MarTech) is primarily owned by Marketing, it would be impossible to progress to the next stage of maturity without IT’s expertise. Similarly, without business insights and data engineering, Marketing would not be able to demonstrate value from MarTech.

That’s why this exclusive event brings together Marketing, IT, and Business Insights/Analytics leaders to discuss:

How marketing can mature its MarTech strategy, identifying products you need with the support of your colleagues
How IT can evolve the business by understanding the MarTech roadmap early on
The role of business insights leaders and how to bridge the gap between IT and Marketing

Feedback from the last event

The content was incredible. There's so much 'content' out there that talks too high-level about CDP. However, the session actually enabled people to contextualise the 'what we've heard from the industry' into a 'where do I stand and what do I do now'.

Great mix of speakers. Enthusiasm for subject. Easily digestible info that could be applied to any market.