A solution to modernise

Optimise and plan with the right intelligence

A solution to modernise

Marketers now work in an environment where active campaigns require 24/7 real-time insights and monitoring. Marketing no longer has time to wait for IT to approve its requests.

Marketing teams with an advertising budget greater than six figures often require this level of insight but are stuck with system-centric reporting.

They need intelligence to unify channels and technologies.

They need to access analyst-centric discovery and visualisation insights for optimisation and planning.

A solution to modernise

Salesforce has invested significantly into their platform, Marketing Cloud Intelligence, which tackles these challenges with ease. It enables those marketing teams with high integration needs and advertising expenditure to unify their data without the need for a data analyst or IT resource to intervene.

Marketing Cloud Intelligence has over 150 technologies/channels available to connect with predefined data sets. It has reports within its Marketplace, which is a constantly expanding ecosystem of curated apps created by partners, developers, and clients. Teams across the entire business can unify their insights with Marketing Cloud Intelligence.

35%

of senior leadership contribute to setting return on marketing investment (ROMI).

40%

of CMOs find it ‘difficult’ to convince their C-Suite of ROMI, leading to a third of CMOs prioritising short-term performance marketing in the last 12-18 months.

CMO Study: Creating a Marketing Renaissance, 2022, PwC