Propensity modelling

Forecast customer behaviour

What is propensity modelling?

Propensity modelling helps you forecast the behaviours of your customer based on their activity history.

It allows you to insert intelligence into every business process, transforming your organisation into a data-driven, customer-centric operation. Salesforce has introduced an Artificial Intelligence (AI) data discovery platform, which optimises automated actionable insights with machine learning (ML) in real-time.

Salesforce Einstein Discovery allows you to create propensity models without the use of code, opening creation up to a broader set of business users.

Here is a sample of metrics and activities you can impact using propensity modelling within your organisation:

Inactiveness & churn
Cross-sell & up-sell
Gamification
Engagement
Onboarding
Time to convert
Customer Lifetime Value
Unsubscribes
Customer Satisfaction Scores

Interested to know more about propensity modelling and the ways it can be used in marketing? Read all about it in our blog

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